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We are Des Moines' only full-service Hispanic advertising agency.
About Hispanic Marketing & Our Language Services
Today’s diverse marketplace demands multilingual marketing communications. VIVAMEDIA’s network of language experts work in their native language. They also understand marketing and branding copy. This unique skill set ensures the crafting of messages with the impact for successful motivation.
Contrary to software-based approaches, our translation and campaign adaptation process is overseen in its entirety by people. Language is complex, dynamic, and in constant change. Cognitive ability allows us to infer context, thus conveying the true meaning of a message. Software just can’t provide this.
To further ensure a message’s reach to a target audience, we employ a network of verifiers that can certify any translation or campaign adaptation for the market it will be reaching. This means that if an English-language piece will be translated into Spanish for distribution in the Southwestern U.S. region, for example, a specific agent will oversee the process to ensure that the pertinent regionalisms are included in the project.
While there can never be a universally-understood version of a specific language, our market-specific approach is the cornerstone of a consistent and thorough translation or adaptation approach. Our network of language experts oversee Spanish-language projects reaching the major Latin American markets including all U.S. regions, Central and South America, the Caribbean and Europe.
The U.S. Latino Market
Currently, 35.3 million Hispanics live in the United States. This demographic represents 12.5 percent of the total population, commanding 686 billion dollars in buying power.1 In Iowa the numbers are just as significant, with over 20 percent of our state’s population being of Hispanic origin.2
To VIVAMEDIA, the Hispanic market is more than big numbers – it’s our community. We’ve lived the very same experiences and can relate to the Hispanic audience in a very personal way. That’s a perspective few agencies in our industry can offer.
VIVAMEDIA helps America’s leading companies take part of the enormous potential the Hispanic market offers. Our roster of clients makes us proud to bring some of the nation’s most prestigious brands to the Hispanic marketing table. At VIVAMEDIA, our passion goes hand-in-hand with our commitment to Iowa’s Hispanic community.
By 2009, Hispanics will account for nine percent of all U.S. buying power. Will your business be ready?3
1, 3Source: The Multicultural Economy, 2004, America's Minority Buying Power. Georgia Business & Economic Conditions (GBEC). Published by the Sellig Center for Economic Growth, Terry College of Business. The University of Georgia, Vol. 64, Number 3, Third Quarter 2004.
2 Source: State Data Center of Iowa and the Iowa Division of Latino Affairs. Hispanic Heritage Month, September 2005: Latinos in Iowa.
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