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September 23, 2008
Sigler Companies Acquires VIVAMEDIA
Sigler Companies’ acquisition includes the VIVAMEDIA name. In addition, Nannette Rodríguez, founder and head of the agency since its inception in 1996, will join the staff of Innova Ideas & Services, Sigler Companies’ marketing and creative services agency, as Director of Hispanic Marketing. [More]
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FBFS Launches SimpleySeguro.com
Farm Bureau Financial Services has launched a dedicated Spanish-language site at http://www.simpleyseguro.com. Designed by VIVAMEDIA, the site is part of an interactive overhaul that includes FBFS.com and SimplifyMyInsurance.com – Farm Bureau’s English-language Web sites. SimpleySeguro.com (Simple & Secure) is a Spanish-language micro site launched solely for the Hispanic demographic which includes product information, a Spanish/English insurance terms glossary and information on insurance topics relevant to Hispanics living in the United States.
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